If so, you’re not alone. 

Many of us can trace this reluctance to fear.

In the book, “High Performance Sales Training,” by
Lee Boyan & Rosalind Enright, the authors state that
a fascinating psychological phenomenon is that the 
more we dwell on what we fear, the more difficult 
it is to forget it, and the longer it stays in your 
mind, imbedding its visual manifestation, ultimately 
turning into negative behavior. (This quite often 
happens to some golfers when approaching a hole 
requiring a carry-shot over a lake.)

To overcome fear, Dr. Victor Frankl, an Austrian 
psychiatrist suggests that you turn fear into a 
ridiculous, absurd event in your mind, and then 
allow the natural human reaction to absurdities 
turn it off completely. For example, when you 
hear of something that is totally off-the-wall, 
you shrug it off, saying, “No way.”

Try this: Take what is hindering your success, and 
exaggerate it to the extreme. For example,

“I am scared silly of calling the Big Fish Company 
because my contact, Mr. Mackeral, is actually a 
demon with supernatural powers. He has on occasion
actually transformed himself into digital signals, sending
himself back through the phone lines, through the headsets
of sales reps, into their ears attacking their brains, turning
their minds into useless jelly, leaving their bodies slumped at their 
desks. In some cases, their managers couldn’t tell 
anything was wrong for hours before they were discovered.”

Absurdities are so ridiculous the human mind 
immediately rejects them. And once we can ridicule our fears,
these problems lose their power over us. 

Harvard psychologist Gordon Allport wrote that any 
person who can figure out a way to laugh at his problems
is well on his way to solving them. 

So, what’s anchoring your ability to excel? Create an 
absurdity through which to view it, and you’ll find it 
truly was ridiculous to begin with!

Your attitude truly is the key component to your success,
and you must be proactive in order to keep it sky high.