sales 2.0

I recently found a good aticle about sales 2.0. It explains very brief what it is and how it works.

Here is the essential:
… Sales 2.0 uses a number of Web 2.0 tools, such as instant messaging, Web conferencing, and social networking, to accelerate the sales cycle, increase productivity, an imperative in the current climate. Just as networking and relationship-building play key roles in successful selling, social networking enables sellers, customers, and partners to connect and extend their reach exponentially, for mutual benefit. While Sales 1.0 focused on selling products in volume, Sales 2.0 focuses on enabling customers to more effectively manage their businesses. In Sales 2.0 teams collaborate via the Web with more customers and partners per day vs. accumulating frequent flier miles or spending hours on the road. …

And here is the full article, published on networkworld.

And what is about you?
What are your sales 2.0 activities?
Heiko van Eckert