USPs in Fragen an die Konkurrenz verpacken

Donnerstag, 25. September 2008

Art Sobczak hat in seinem aktuellen Newsletter ein schönes Beispiel für "How to Get Your Competitors to Say You Are the Better Choice": "I've spent a lot of time on airplanes over the past 25 years.Still do. As a result, I've earned the right to be one of the guys sipping a ...